Saju Joseph

4 Reasons why Business Owners should focus on Customer Engagement

“Customer engagement is the emotional connection between a customer and a brand” Customer engagement is important because engaged customers are the ones who buy more, share more and stay loyal for a long time. Therefore, business owners should be able to develop a meaningful customer engagement strategy for more loyal customers. As humans, we are wired to interact highly with other humans, our engagement with one another is what enables us to grow and be fruitful. Our first engagement as a baby begins with our mother and even though we don’t use words we still have an in-built mechanism of expressions and body language that engages with our mother. As we grow bigger we then start engaging with the outside world. The culmination of all our engagements and experiences steer us towards growth and maturity. All our customers have that in-built urge to engage with people and things. As a…

Two books that changed my perspective as a marketer

Marketers and business owners should read books. No matter who we are and what we do, books inevitably fills our lives with more meaning and gives us insights on what happen in other people’s lives and even informing us of new developments happening around the world. “A reader lives a thousand lives before he dies” – George Martin One of my favorite quote is by Dr. Seus who said “The more you read, the more things you will know. The more you learn, the more places you’ll go” It’s so true. When we read books, it broadens our imagination and transports us into the author’s world, fascinating us and instilling into us a passion to do more, do it differently, go and explore places, culture, people, and other passions.  As a marketer, I’m happy that this realization came to me quite early in my career and since then I’ve made sure that…

Non-intrusive Marketing Philosophy

Non-intrusive Marketing Philosophy is a mindset where marketers and business owners refrain from using marketing methods that are intrusive and turns off consumers from responding positively. As a consumer oursleves, we know how frustrating it gets when we are chased by salespeople who push our limits and even the internet when they invade our personal space so that they can convince us to buy their product and services. Some of the Intrusive marketing I personally hate are as follows – Pamphlet in newspaper and magazine – They go straight into my trash can.Cold calls asking me to buy policies, SIM cards, Credit cards, donations etc – With the option to block phone numbers cold calling is soon dying.Television Commercials – I hate interruptions when I’m watching something interesting.Radio Commercials – The RJ’s are basically salespeople selling stuff on Radio.Take-out menus and pamphlets at my doorstep – Total waste of money.Sales guys at Railway stations, Malls, and other…

Here’s why Branding is important for your Small Business?

I am writing this article to talk about a wrong notion among small business owners, particularly in the Indian market where we believe that corporate branding is only for big businesses and as a small business owner it isn’t so important to spend time and effort in the branding process. In this article, I want to share why even the small businesses owners should focus on branding their company before entering the market. But before that let me define what ‘branding’ is. Branding is the process of creating or selecting a unique name and image that represents your business, which enables you to leave an impression in your customer’s mind once they notice you, whether in a newspaper advertisement, a pamphlet, a brochure, visiting card or on a website. Branding helps in creating a unique visual identity that is associated only with your company name and the services you provide.…

Understand the Culture | Website Planning & Development Guide for Newbies

In today’s world, every business needs to have a website that serves either as an online brochure, a catalogue to display products, a shopping portal for purchases or an engagement tool to help connect and build healthy relationships with their target audience. In the past, I have planned, strategised and built a bunch of websites for a varied range of industries but I must admit that every new project has been a different experience and has taught me something new, helping me improve my skills and grow in my ability to deliver quality website that accurately showcases the desired aspirations and goals of the leaders and its employees within the set timelines. Even though I’m a Marketer at heart, I do have a fair understanding of technology because of my engineering background. But in this article, I want to share my thoughts purely for the sake of my non-technical friends…

Drafting an Omni-channel Digital Marketing Strategy

In a recent article posted at ‘Marketers Alley’, I wrote about the ‘5 Reasons Why Marketers should switch to Omni-channel Marketing’. Considering the fact that Omni-channel marketing is the way forward for any brand to plug into the current customer behavior trends, Digital plays a crucial role in implementing these capabilities. Personalization The goal of Omni-channel marketing is Personalization, the strategy by which we leverage consumer data from various channels and deliver individualized messages and offerings to our target audience. While some of you are considering a Digital Marketing career and others who are already working as Digital Marketers, my suggestion is that instead of focusing on just certain elements of Digital Marketing like SEO (Search Engine Optimization), SMO (Social Media Marketing), PPC (Pay-Per-Click Marketing) etc, you need to take a step back and look at the Industry holistically by fitting all the elements together and see how all of…

Looking into details for Real Insights

  All great men have special qualities that make them stand out from the rest of the world. One such quality is their ability to look into the details of their life, work and surroundings which most of us often ignore. According to me, if there is one quality every marketer needs to learn and develop to succeed in their endeavor then it is “Looking into the details” Leonardo Da Vinci was one such genius – We often look at his work and wonder at his creativity and uniqueness. Did you know that he created a whole new style of painting by engaging in an obsessive study of details? He spent endless hours experimenting with forms of light hitting various geometrical objects, to test how light could alter the appearance of those objects. He devoted hundreds of pages in his notebooks exploring the various gradation of shadows in every possible…

Understanding Fractional Attribution

In today’s marketing age fractional attribution is a very important term to remember. It is a key metric or a tool that helps determine the performance of a lead generation or a brand campaign. As marketers, imagine the number of channels and platforms that are available for us to promote our brand and sell the products and services associated with the brand. From a marketers perspective these various channels and platforms are called touch-points where each user interacts with the brand within the buyers journey. You must be familiar with “last-click” or “first-click” attribution. An end users decision to buy a Titan watch from Flipkart.com may have been influenced by a number of factors and not just from a Google Ad that popped up when he searched for Titan watch on Search engine. Instead, the user may have seen an ad on Facebook which informed him about the new range…

Data Science & Digital Marketing

Data Science & Digital Marketing is closely interlinked. A thorough knowledge of how to gather, churn and analyze data can maximize profits for any digital marketing strategy. As Digital Marketers we constantly monitor the results and the performances of each of our marketing campaigns to optimize them for maximum impact. The point is how intently are we looking at them and recognizing patterns that help optimize the campaigns even further. We might find the word ‘Data Science’ heavy and complicated but it is important for us to learn and understand it thoroughly. There is so much data surrounding any particular digital campaign. Impressions, clicks, visits, page views, conversion are just basic metrics, but there are much more data that needs to be gathered and analyzed – data that we ignore most of the time. The four major data skills we need to learn and understand about Data Science is Data collection…

Understand Marketing to better understand Digital Marketing

Before getting to know and understand the digital marketing industry it is essential for you to know the Basic Marketing Principles. Everything we do in digital marketing is governed by the basic marketing fundamentals and ideas, even though it is in a different form and uses different channels. According to me, to understand Marketing you really don’t have to necessarily go to a business school and do an MBA in marketing or do a marketing course from an institute. Don’t get me wrong, there is absolutely no harm in doing a course and acquiring an MBA if you have the time and money. I’m talking to people like me who never got the opportunity to do a marketing course and yet have a passion to pursue a career in marketing. Marketing is not rocket science, it is in fact easy to understand if you put your mind into it. I’m…